Turn flat highlights into something users could see, click, and play with.
When TENWAYS launched Cargo and C009 in 2024, the bikes came packed with innovation. The challenge? Helping people actually feel those innovations online.
The brand team wanted more than text and pictures. They wanted people to click, try, and imagine. Shopify’s built-in tools couldn’t do that—so they asked us to step in. Our job: turn flat highlights into something users could see, click, and play with.
From seeing to feeling，
Brand messages stick
when people experience them.
Great interaction makes it easy for users to picture themselves with the product.
We work with one clear principle: turn static visuals into dynamic experiences. We call it film to digital —taking people from simply looking to actually trying and understanding.
We create three interactive modules in their launch page. Every actions live for one purpose: Lets people try out the flexibility and start imagining how they’d use it in their own lives.
Customize Module
Play with your E-bike
Swap status and accessories, switch colors, adjust the seat extension, flip the turn signals, while the wheels keep rolling all the time. The real scene experience enables users to test flexibility and imagine their own usage scenarios.
Customize Module
Stand next to it with AR
3D model with color change and structural expansion; full-scale AR placement on mobile, places the product into real-world environments, helping users picture how it would fit their lives.
