International Creative Week in Bangkok 07.23 - 26

国际文创周 · 曼谷站

OPENS IN

--DAYS

--HRS

--MIN

--SEC

Days

Speakers

Brands

to Bangkok

@ EmSphere

Bring the brand into Asia today, on its most international stage.

Key Forum

Four conversations that put global brand-building on a Bangkok stage

FORUM 01

Main Forum Going abroad

主论坛

Chinese and Thai officials open the week together. Why Bangkok, why now — and what the next decade of cultural industry looks like.

Wang Xu

Secretary-General, SMART Resort Industry Expert Committee · Founder, Hainan Int’l Creative Week
TINA Qian

Founder, Banff China · Head of Banff Mountain Film Festival China
Hunter Xu

Contemporary artist · Creator of the “Dali Zhaocai” cat IP

FORUM 02

Brand Globalization

品牌全球化

Brand narrative, cross-cultural storytelling, and the work of being local in another market. A grounded conversation, not a keynote. *In partnership with BrandStar

Lai Yongfeng

Founder, BrandStar · Initiator of the Planet Awards
Wu Gang

Senior Director, International Business, JNBY
Crystal Chan

CEO & Creative Director, DISSONA
Gao Meng

Co-founder & Director, dotnfilm

FORUM 03

IP & Entertainment

娱乐赋能品牌

How Thailand's entertainment industry is reshaping the playbook for brands. Local IP, regional reach, and three years of momentum we should be paying attention to.

Shang Na

Chief Producer, Tailai Entertainment
Keetawat Chinnakote

President, JaneKao Talent Agency
Amiee Liu

CEO, Insight Entertainment / YYDS Entertainment
Devin

Curator · “Awakening Lion” / Van Gogh immersive show, TH

FORUM 04

Seen by the World

宿，见世界

How China’s guesthouses get seen by the world. The 2026 Snow-Deer Awards Bangkok forum, with the “Tribute to Chinese Guesthouses” award on site.

Hosted by SU Community · lineup to be revealed

Mountain Market

Asia-facing design and lifestyle goods landing in the heart of Bangkok

MODULE 01

Outdoor Light

轻户外

MODULE 02

Lifestyle Tech

轻科技

MODULE 03

Craft & Design

轻文创

Connect Bangkok

Thread the whole city into your four days

CITY TOUR

City Walks · Study Routes

Two curated routes through the old and new sides of Bangkok — a close look at how its retail and street-level scenes actually work.

CONNECT WITH

Outbound × Local Matchmaking

Closed-door advisory sessions, government and trade introductions, and one-on-one matchmaking into the right local resources.

CLOSED-DOOR · INVITE ONLY

Schedule

JULY 23 — 26, 2026

DATE TIME PROGRAMME

Jul 23 Day 01 · Thu

All day Guest arrivals · Load-in · On-site build

Jul 24 Day 02 · Fri

09:00 – 12:00 Forum 1 · Going Abroad — The Next Decade of Lifestyle

14:00 – 16:00 Forum 2 · Brand Globalization — Narrative · Cross-cultural · Localization

16:00 – 18:00 Forum 3 · Entertainment & Culture — The Experience Economy

18:00 – 20:00 Forum 4 · Seen by the World — A Way of Living, Seen

20:20 – 21:20 Welcome Gala & Resource Mixer

Jul 25 Day 03 · Sat

09:30 – 17:00 Route 1 · EM Group · Non-standard Retail (New City)

Jul 26 Day 04 · Sun

09:30 – 17:00 Route 2 · Songwat · Old-Town Renewal

Jul 24–26 Day 02–04

All Day Mountain Market (with exhibition)

In the News

Covered first by Thailand’s major media From Bangkok, reaching 600M across Southeast Asia

Bangkok to host the first international creative-culture week outside China — Thai-Chinese creative forces unite at EmSphere, Jul 23–26

Bangkok Today 2026.07

Read story

MGR Online 2026.07

Read story

The Thailander 2026.07

Read story

Asia Morning News 2026.07

I Love Bangkok 2026.07

← swipe →

Partners

FOUNDERS · SPONSORS · MEDIA

MISSION STATEMENT

International Creative Week in Bangkok is founded by SMART and lands at EmSphere in July 2026 — bringing Chinese brands, Southeast-Asian channels, and international media onto one floor.

SMART