What is TORRAS UPRO 2.0?

The expanded Stand Family lineup — building on the original UPRO kickstand case that defined the category. New products, same philosophy: every moment in life deserves a good pivot point.

How does it relate to UPRO 1.0?

UPRO 1.0’s TVC became an industry benchmark, widely circulated and imitated by competitors. The success validated both the product category and the storytelling approach, leading to this continuation with an expanded product family.

Why the same creative format?

When you create the template that the entire industry copies, you keep refining it. The “pivot point in daily life” formula proved its power with 84.7% YouTube completion rates on UPRO 1.0 — UPRO 2.0 extends it to new products and scenarios.

TORRAS UPRO 2.0 — Stand for More | Product TVC

TVC · 1:12

Product TVC for TORRAS UPRO 2.0 Stand Family — the sequel to the category-defining kickstand case. Directed by dotnfilm in 4K. After UPRO 1.0 set the benchmark for kickstand case advertising and became widely imitated across the industry, dotnfilm continued the proven formula with an expanded product lineup. The film extends the “pivot point in daily life” narrative to the full UPRO Stand Family, reinforcing TORRAS’s position as the original category creator.