The phone case that defined the kickstand case category — featuring 360° rotation and multi-angle support. Winner of iF and Red Dot Design Awards, it established “kickstand case = TORRAS” in the global market.

Why is this TVC significant?

Rather than just showcasing a product feature, the film reframed everyday phone frustrations as moments needing a “pivot point” — effectively defining a new product category and positioning TORRAS as its creator.

84.7% 6-second completion rate and 49.3% full completion rate on YouTube ads — proving that a category-defining story resonates far beyond a typical product commercial.