The phone case that defined the kickstand case category — featuring 360° rotation and multi-angle support. Winner of iF and Red Dot Design Awards, it established “kickstand case = TORRAS” in the global market.

Why is this TVC significant?

Rather than just showcasing a product feature, the film reframed everyday phone frustrations as moments needing a “pivot point” — effectively defining a new product category and positioning TORRAS as its creator.

84.7% 6-second completion rate and 49.3% full completion rate on YouTube ads — proving that a category-defining story resonates far beyond a typical product commercial.

TORRAS UPRO — Do It a PRO Way | The Kickstand Case That Defined a Category

TVC · 0:54

The TVC that introduced TORRAS UPRO to the world — and with it, an entirely new product category: the kickstand phone case. Directed by dotnfilm in 4K. Rather than selling a feature, the film reframes daily phone struggles as moments that need a “pivot point,” establishing TORRAS as the definitive creator of the kickstand case category. iF and Red Dot award winner. 84.7% 6-second completion rate on YouTube.